H&M is opening its first store in Serbia, in Delta City
H&M has signed a lease contract with Delta City within Delta Real Estate group for its first store in Serbia. The first store will be opened in shopping mall Delta City, in autumn of 2013. H&M’s retail concept is to offer fashion and quality at the best price and today they have almost 2,700 stores, spread across 48 markets.
" We are excited to announce that H&M has selected Delta City as their market entry store for Serbia. We know how much emphasis H&M places on the first store that they open in each new country and we are glad that they recognized Delta Real Estate as a partner who could meet their standards for such an important store. The first store is planned to be open during the second half of year 2013, in Delta City, confirming that Delta City remained the best shopping location in Serbia. Delta City is the first shopping mall in Serbia, opened in 2007 and ICSC award winner for the best shopping mall in Europe. At that time this shopping mall introduced over 30 world-renowned fashion brands to the Serbian market. We are glad that the H&M saw a great potential in Serbia, via our projects, and that they will enter directly, not through franchise. This will definitely change the retail structure in Serbia, and make Belgrade the major shopping destination not only for local customers, but also for visitors from region. "says Vojislav Glavinic, Vice President at Delta Holding for Real Estate Group.